In a resounding victory, Nigeria’s leading telecommunications company, Globacom, has once again clinched the title of Nigeria’s most popular brand. The prestigious recognition comes from the highly-regarded brand and marketing firm, TOP 50 BRANDS NIGERIA, following their comprehensive 2023 Top Brands perception assessment, which included a Top of Mind (TOM) Survey.
Mr. Taiwo Oluboyede, the Chief Executive Officer of TOP 50 BRANDS NIGERIA, announced this feat and elaborated on the methodology employed in the survey. The survey, a qualitative, non-financial evaluation of top corporate brands in Nigeria, utilized the Brand Strength Measurement (BSM Index), a specialized model designed to gauge a brand’s ability to deliver on its promises from a consumer’s perspective.
Explaining the survey further, Mr. Oluboyede stated, “This annual top brand evaluation provides a qualitative, non-financial assessment of the value of leading corporate brands in the country. It gauges consumers’ perceptions of brands and their impact on overall brand strength, using the Brand Strength Measurement (BSM) index—a model designed to assess a brand’s ability to deliver on its promises from the consumer’s perspective.”
Globacom’s remarkable achievement in this survey underscores its prominence in the minds of consumers and business leaders across Nigeria. During the assessment, respondents, including Chief Marketing Officers and Heads of Corporate Communications from major companies nationwide, were asked to name ten brands that readily came to mind or were easily recalled. Globacom emerged as the standout choice in this evaluation.
Celebrating its 20th anniversary on August 29, Globacom has consistently been a pioneer in numerous innovations within the telecommunications sector. The company has left an indelible mark on Nigeria’s digital revolution, introducing a range of custom-designed and community-driven voice and data connectivity solutions. These solutions have notably impacted sectors such as E-Health, Smart Cognitive Learning, Smart Energy, Industrial IoT, and Cloud Applications, providing secure and specialized IT solutions.
With an impressive subscriber base of 61 million, Globacom has also gained widespread acclaim for its unique and engaging marketing communication materials. These materials have fostered a deep connection between the brand and its diverse target audience, solidifying its position as a beloved and trusted telecommunications provider in Nigeria.
