MultiChoice Nigeria, the creator of the Big Brother Naija reality show, made a significant announcement on Tuesday, revealing that the company had invested a total of N5.5 billion in the production of the show. Dr. Busola Tejumola, the Executive Head of Content & West Africa Channels at MultiChoice Nigeria, disclosed this information during the prize presentation ceremony held in Ilupeju, Lagos State, to honor the winner of Big Brother Naija season 8, Ilebaye Odiniya.
The substantial cost of N5.5 billion encompassed various aspects of the production, including production expenses, construction, fittings, technical requirements, licensing, satellite operations, and marketing efforts for the just-concluded season of BBNaija.
Dr. Tejumola underscored MultiChoice’s unwavering commitment to presenting top-tier sports and entertainment content and highlighting authentic indigenous narratives. Additionally, it was revealed that during the 71-day duration of the season, MultiChoice employed more than 2,000 individuals, further emphasizing the show’s impact on job creation and the local economy.
“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.
“The Big Brother All Stars has been a Season of love, rekindled and new friendships, settling scores, comedic moments, fantastic showcase of talent and a battle for dominance.
“Now that BBNaija All Stars has come to an end, we have carefully curated an exciting slate of original series and movies of over 20 new titles across all our Africa Magic channels”, she said.