Nigeria’s telecom service provider, 9mobile, recently organized its 5th Capacity Building workshop for journalists, which was well-attended by practitioners from both print and online news platforms across the country as part of its efforts to support media professionals.
The capacity-building event, titled “Publishing: Monetizing Your Digital Content,” was led by Tricia Olufemi-Olumide, one of Nigeria’s premier digital content providers (Tricia Biz)
Olufemi-Olumide emphasised in her lecture the importance of content creators, particularly journalists, being careful and smart in their approach to monetizing their content online. Choosing a speciality, cultivating an audience, and developing a viable marketing approach, according to her, are the essential success criteria to consider when attempting to monetize online.
Olufemi-Olumide listed some of the ways to monetize content online as creating premium content that is only accessible via subscription; creating digital products on knowledge niche; offering affiliate marketing services to software companies; creating engaging content and building niche authority on monetization platforms like YouTube, Tik-Tok etcetera, offering advertising services on social media platforms and directly translating content into product form.
Commenting on the session, the Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by the Public Relations Lead, 9mobile, Chineze Amanfo, remarked that the session was insightful and impactful, adding that the training proved valuable to help participants stay relevant in this digital age.
She reiterated 9mobile’s commitment to Nigeria’s media profession, stating that the brand will continue to support initiatives that enhance the growth and development of the profession. She said, “9mobile will continue to provide all the necessary support required for journalists to be more efficient on their jobs in order to remain relevant in the ever-dynamic media ecosystem. I must say that the resource person for this session has delivered effectively by demonstrating practical knowledge on the subject matter.”
Furthermore, she noted that as media professionals, online content strategy is vital to connect better with readers. “That is why we decided to put together this particular session to equip you with relevant insights on how to create contents to fit into the digital age in order to engage better and earn from your works. We strongly believe this platform has given you the much-needed boost to take your destiny into your hands.”