Global technology powerhouse TECNO, known for its innovation, has taken center stage as the official sponsor of the Africa Cup in Côte d’Ivoire. To mark the occasion, TECNO orchestrated a dazzling charity match on the second day of the opening ceremony, bringing together football legends and influential figures in a spectacular show of support for both the sport and community development.
The star-studded game featured the notable presence of CAF General Secretary Véron Mosengo-Omba alongside legendary football players such as Jay-Jay Okocha, El Hadji Diouf, Asamoah Gyan, Dennis Oliech, and Erick Otieno. Their collective presence on the field not only added excitement to the event but also underscored the importance of unity in fostering positive change.
Prior to the friendly kick-off, TECNO unveiled a bold and ambitious philanthropic initiative. The company pledged to refurbish 100 community football pitches across Africa within the next five years. This groundbreaking initiative is designed to promote youth engagement, advocate for healthy living, and ensure that underserved communities have access to top-notch playing fields.
TECNO’s commitment to community development goes beyond the confines of a traditional sponsorship. By investing in the refurbishment of football pitches, the brand is actively contributing to the well-being of communities and creating opportunities for the youth to thrive. This visionary approach aligns with TECNO’s core values of innovation, social responsibility, and a dedication to making a lasting impact.
As TECNO continues to spearhead technological advancements, its foray into philanthropy further solidifies its position as a socially conscious and forward-thinking global brand. Through this initiative, TECNO not only enhances its brand image but also sets a precedent for other corporations to follow, demonstrating the transformative power of combining sports sponsorship with meaningful community development projects.
“We embark on a mission to illuminate countless dreams by revitalizing 100 pitches across Africa,” emphasizing the transformative power of TECNO’s initiative,” TECNO General Manager Jack Guo passionately stated.
“Thanks to TECNO, we’re building better places to play and grow!” 10-year-old boy Taylan Tankpinou added.
Amplifying the exhilaration, TECNO enthusiastically announced that, in addition to the thrill of each goal during the match, a generous donation of $10,000 would be contributed to the cause. Ultimately, the event culminated in TECNO presenting an extra $50,000 towards the project, transforming every scored goal into not just a celebration for the players but also a source of hope for future generations set to benefit from the enhanced facilities.
The occasion, infused with cheers and camaraderie, spotlighted the profound impact of the symbiotic relationship between sports and corporate responsibility. TECNO’s involvement transcends the conventional realm of sponsorship; it embodies a dedicated promise to foster talent, ignite passion, and foster unity through the medium of football.
As the Africa Cup unfolds, this initiative stands as a poignant reminder of the enduring spirit of community and the universal love for football that knows no boundaries. TECNO’s vision to revamp soccer pitches goes beyond a mere investment in sports infrastructure; it stands as an unwavering commitment to nurturing the dreams and aspirations of Africa’s youth.
With each goal scored and every pitch rejuvenated, the legacy of this initiative reverberates through communities, inspiring the upcoming generation of football stars and enthusiasts with the indomitable TECNO brand spirit, encapsulated by the mantra ‘Stop At Nothing.’
