L-R: General Manager, Internal Audit & Fraud Management, MTN Nigeria, Ibe Etea; General Manager, Architecture and Engineering, MTN Nigeria, Bukola Ajayi; Chief Customer Relations Officer, MTN Nigeria, Ugonwa Nwoye; Ayham Moussa, Chief Operations Officer, MTN Nigeria; General Manager, Brands and Communications, MTN Nigeria, Emamoke Ogoro and Idowu Adesokan, General Manager, Consumer Segment and Devices, MTN Nigeria during the MTN See Naija Press Conference in Lagos.
In celebration of World Tourism Day, MTN Nigeria has unveiled the See Naija platform, a digital tourism initiative designed to highlight Nigeria’s rich culture, breathtaking landscapes, and diverse creative talents. The platform, launched at the MTN Event Centre in Ikoyi, aims to reshape perceptions and counter negative stereotypes often associated with the country.
See Naija serves as an online destination where users can explore Nigeria’s beauty, featuring curated content that highlights stunning natural sites, festivals, and traditional lifestyles. Collaborating with local content creators, the platform will showcase visual stories of notable places, including the Great Oyo Empire, Gashaka Gumti Park in Taraba, Gurara Waterfalls in Niger, Mount Patti in Lokoja, and the Osun Sacred Grove, among others.
As part of the launch, MTN announced the See Naija Competition, inviting Nigerians to rediscover and share the country’s cultural and scenic gems. Using the hashtag #SeeNaijawithMTN, content creators, photographers, and videographers are encouraged to submit photos or videos that best capture Nigeria’s essence—be it its people, landscapes, or traditions.
Speaking on the initiative, Ugonwa Nwoye, MTN’s Chief Customer Relations Officer and Acting Chief Marketing Officer, said: “At MTN, we celebrate diversity and inclusion, which are core to our identity. Nigeria, with over 500 languages and 300 ethnic groups, is a reflection of this diversity. Our rich cultural heritage, from the Nok civilization to the Benin Empire, forms the foundation of Nigeria’s identity.”
Nwoye added, “We launched this competition to help Nigerians rewrite the narrative and showcase the country’s beauty. From bustling Lagos markets to Calabar’s scenic views and Kano’s vibrant festivals, our culture has so much to offer. Let’s explore and share the beauty of Nigeria.”
Participants in the competition can submit 1-2 minute video entries showcasing fascinating locations in their cities. To enter:
- Visit the See Naija website (mtn.ng/see-naija/)
- Upload the video on social media (Instagram, X, TikTok, Facebook, YouTube)
- Use the hashtag #SeeNaijawithMTN and tag @mtnng, along with the location.
The campaign, which kicked off on World Tourism Day, will run for three months, underscoring MTN Nigeria’s commitment to promoting local talent, fostering cultural pride, and driving socio-economic growth.
