MTN Nigeria has officially kicked off the 2025 edition of its flagship employee volunteerism initiative, 21 Days of Y’ello Care, with a renewed focus on digital inclusion and grassroots empowerment.
Now in its 18th year, this year’s campaign is themed “Connecting at the Roots – Connecting Communities through Digital Tools,” and runs from June 1 to June 21, 2025. The initiative aims to bridge the digital divide by empowering underserved communities with essential digital tools and knowledge.
The opening ceremony, held in Lagos, saw the active participation of MTN Nigeria staff who volunteered to deliver hands-on training in critical areas such as digital marketing, personal branding, and employability skills across various locations in the city.
Speaking at the event, Karl Toriola, CEO of MTN Nigeria, emphasized the importance of the campaign in building stronger communities through digital empowerment:
“Y’ello Care matters to us because we’re a digital company operating in an environment with many pressing needs. At MTN Nigeria, we care deeply about our communities and take pride in directly contributing to their progress. This initiative reflects our commitment to enabling the benefits of a modern connected life for everyone.”
Under this year’s campaign, MTN Nigeria has lined up a series of impactful projects including:
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Deployment of community Wi-Fi access points in remote areas
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Digital literacy workshops tailored for youths and women
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Provision of devices to schools and youth centres
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Support for digital entrepreneurship initiatives
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Establishment of Y’ello Pods – all-in-one digital hubs that will serve as learning and financial inclusion centers
The “21 Days of Y’ello Care” initiative is part of a broader MTN Group-wide volunteer programme that mobilizes employees annually to give back to their communities. It embodies MTN’s core purpose of delivering the benefits of connectivity in meaningful ways.
Last year’s campaign stood as a testament to this purpose, with MTN staff successfully reconstructing a school block at Iwerekun Community High School in Lakowe, significantly enhancing the learning environment for both students and teachers.
For ongoing updates and more information on this year’s campaign, visit www.yellocare.ng or follow MTN Nigeria on social media platforms.
