As part of its continued drive to promote financial inclusion and grassroots empowerment, PalmPay, one of Nigeria’s leading mobile money platforms, has launched a major Corporate Social Responsibility (CSR) initiative titled “Passing the Baton.” The programme, rolled out across Kano and Kaduna, is set to benefit 5,000 women-owned microbusinesses, providing critical tools for entrepreneurial growth and financial stability.
The “Passing the Baton” initiative focuses on empowering women with business skills, digital tools, and health support, positioning them to thrive in an increasingly competitive and digital economy. Beneficiaries will receive free health insurance, in-depth training workshops, store branding upgrades, and PalmPay-branded promotional materials to improve business visibility and operational efficiency.
“This initiative is not just about financial inclusion, it’s about creating a sustainable path to independence and prosperity for women in underserved communities,” said Chika Nwosu, Managing Director of PalmPay. “We are committed to ensuring that no one is left behind in Nigeria’s digital revolution.”
The program has gained the endorsement of His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, who hailed the effort as a vital step in closing the economic gap and transforming the northern economy.
“This is the type of forward-thinking initiative our communities need,” he said. “I encourage other stakeholders to follow PalmPay’s lead and invest in meaningful, people-focused development.”
“Passing the Baton” is part of PalmPay’s wider strategy to deepen financial literacy, expand market access, and build resilient ecosystems for women entrepreneurs—particularly in regions where access to digital financial tools remains limited.
Community leaders and stakeholders in both states have welcomed the programme, praising PalmPay’s commitment to inclusivity and real impact. Plans are already underway to replicate the initiative across other northern states.
With this bold move, PalmPay continues to position itself as not only a financial technology leader but a catalyst for inclusive socio-economic development in Nigeria.
For more details, visit www.palmpay.com.
