MTN Nigeria has announced the appointment of Egerton Idehen as its new Chief Broadband Officer (CBBO), a strategic move aimed at strengthening its broadband footprint across the country and delivering next-level connectivity to millions of Nigerians.
With over two decades of experience at MTN, Idehen brings a wealth of operational and customer experience to his new role. He joined the company in 2002 as a call centre agent and steadily rose through the ranks to become General Manager of Customer Operations, among other senior roles.
Idehen is widely recognised within MTN for his ability to scale systems and teams efficiently. Under his leadership, the company’s service agent network grew from 1,000 to more than 10,000 agents within just two years — a major feat that enabled MTN to launch its “Service Everywhere” model, serving over 70 million customers.
His impact goes beyond numbers. Idehen spearheaded the launch of Africa’s first fully digital telco store, championed digital engagement to shift customer interactions online (from less than 5% to 64%), and conceptualised MTN’s high-end airport lounge, which has become a hallmark of premium customer experience in Nigeria.
In a statement, MTN Nigeria CEO, Dr. Karl Toriola, praised Idehen’s appointment, saying, “Egerton has been a key driver of our customer-first philosophy. With his track record and clear vision, we’re confident he will play a crucial role in driving our broadband strategy and the expansion of FibreX.”
FibreX is MTN’s recently rebranded fibre broadband service that aligns with the Federal Government’s National Broadband Plan — aimed at increasing internet penetration and bridging the digital divide in underserved areas.
Idehen’s academic credentials further bolster his appointment. He holds an MBA from Nanyang Technological University, Singapore, a postgraduate certificate in Business Administration from the University of Leicester, UK, and is currently pursuing a doctorate in Business Administration in Spain. He has also completed executive courses at UC Berkeley, Wharton, and Georgetown University.
Outside the boardroom, Idehen is passionate about community development, volunteering with organisations like the Joshua2 Foundation and Brook Besor Foundation. He’s also an avid chess player.
His new role signals MTN Nigeria’s intensified focus on broadband infrastructure and digital transformation, positioning the company to play a leading role in Nigeria’s connected future.