In this digital age, where the Internet and social media platforms reign supreme, Dr. Ibietan’s book, “Cyber Politics: Social Media, Social Demography, and Voting Behaviour in Nigeria,” sheds light on the profound impact of these technologies on political engagement and electoral outcomes.
Examining the 2015 presidential election in Nigeria, Dr. Ibietan delves into the intricate relationship between social media usage, demographic factors, and voting behavior. Through meticulous research and analysis, he reveals how social media platforms have become instrumental in shaping public discourse and influencing electoral decisions.
The book highlights the transformative role of social media in political processes, citing examples from global elections, including the 2008 U.S. presidential election. It underscores the power of digital platforms in mobilizing voters, shaping public opinion, and ultimately determining election outcomes.
One of the key findings of Dr. Ibietan’s study is the emergence of a new generation of voters, the digital natives, whose engagement on social media is reshaping traditional media approaches to political communication. The Channel-Factor Model proposed in the book offers a fresh perspective on understanding the dynamics of cyber politics and its implications for democratic societies.
As societies grapple with economic uncertainties and political upheavals, the role of social media in driving electoral choices is expected to become even more pronounced. Dr. Ibietan’s work provides valuable insights into this evolving landscape, offering a roadmap for policymakers, scholars, and practitioners alike.
In recognition of his significant contribution to political communication scholarship, we commend Dr. Omoniyi Ibietan, a staff member of the Nigerian Communications Commission, for his groundbreaking research and scholarship in the field of cyber politics.
