Airtel Nigeria, a telecommunications services provider, has announced a partnership with Spotify, a global audio streaming service, to provide music fans in Nigeria with daily complimentary data to access the Spotify platform.
Airtel Nigeria has announced a partnership with Spotify, a global audio streaming service, to provide music fans in Nigeria with daily free data to access the Spotify platform.
Under the terms of the agreement, Airtel’s 54 million users who buy weekly and monthly data bundles will receive bonus data to enjoy Spotify’s over 70 million songs, including local favorites and Premium content, without incurring additional data expenses.
Spotify started in the country early last year, with 381 million monthly active users and 172 million premium subscribers globally. The Nigerian audience would appreciate the content that millions of eager consumers enjoy.
According to Airtel, the partnership with Spotify will allow Nigerians to connect with their favorite artists and the music that inspires and motivates them whether they are stuck in traffic, working out, partying, spending time with loved ones, or simply relaxing.
Speaking on the collaboration, Airtel Nigeria’s chief commercial officer, Godfrey Efeurhobo, said the company’s partnership with Spotify is just another example of its commitment to creating opportunities that will entertain, surprise, please, and reward customers on its network.
“Airtel is positioned as the network of the first choice for music, youth culture, and innovation, and we are thrilled to collaborate with Spotify to bring sheer happiness to our respected clients across the country.” We believe that this collaboration will not only empower and reward our clients but will also allow them to truly enjoy themselves as they interact with the artists and music they love,” added Efeurhobo.
Fergal Walker, Spotify’s head of Freemium Partnerships, stated, “We’re pleased to announce our first relationship in Africa.” Airtel, one of Nigeria’s leading mobile networks, was an obvious option because it shared our objective of providing Nigerians with free access to amazing audio and music wherever they are.