Nigeria’s leading indigenous telecoms brand, Globacom, has renewed its partnership with the historic Ofala Festival, pledging full sponsorship of the 2025 edition scheduled to hold this October in Onitsha, Anambra State.
The two-day royal celebration hosted by His Royal Majesty, Igwe Nnaemeka Achebe, the Obi of Onitsha, will feature the Iru Ofala on October 17 and the Azu Ofala on October 18, bringing together thousands of guests, tourists, and cultural enthusiasts.
During a press briefing at Ime Obi, the Obi’s Palace, Globacom reaffirmed its unwavering support for the festival, which it has sponsored consistently since 2011. The company described its involvement as part of a broader commitment to preserving Nigeria’s cultural heritage, fostering unity, and driving economic growth through tourism.
According to Globacom, “Culture and tourism are powerful tools for national development. In 2025, Nigeria’s tourism sector is projected to contribute ₦11.2 trillion to the GDP. Supporting festivals like Ofala is an investment in our identity, our people, and our shared prosperity.”
Beyond sponsorship, the telecom giant revealed plans to roll out exclusive customer rewards and special offers during the festival, alongside an ongoing network expansion project across the South East. This includes enhanced 4G-LTE infrastructure to deliver superior voice and data services.
Globacom also drew attention to its recently introduced customer packages, the Talkmasta plan, offering bonus talk time and data, and the Welcome Bonus initiative for new subscribers, both aimed at delivering exceptional value and connectivity.
Highlighting the festival’s lineup, the Chairman of the Strategic Marketing and Communications Committee, Mr. Nnaemeka Maduegbuna, announced that the celebrations will commence with the annual Ofala Lecture on October 7, followed by the Oreze Art Exhibition, Ofala Youth Carnival, medical outreach, and the royal ceremonies culminating in a grand banquet on October 22.
He assured that all necessary logistics, security, and hospitality arrangements have been made to ensure a seamless and colourful experience for guests.
Globacom emphasized that its partnership with the Ofala Festival underscores its belief that culture is more than tradition, it is a driver of community pride, social cohesion, and national progress.
