PalmPay, a leading mobile banking and financial services platform, has unveiled a major corporate social responsibility (CSR) initiative titled “Passing the Baton”, aimed at empowering 5,000 women-owned businesses across Kano and Kaduna States.
The initiative is part of PalmPay’s ongoing commitment to inclusive economic empowerment and represents a strategic push to expand financial literacy, healthcare access, and business visibility for women entrepreneurs in underserved communities.
“At PalmPay, we believe that real financial inclusion must be far reaching and cover the grassroots,” said Chika Nwosu, Managing Director of PalmPay. “Our new CSR program is focused on supporting gender equity by equipping women with the knowledge, tools, and visibility they need to thrive as entrepreneurs in their communities.”
Under the “Passing the Baton” initiative, beneficiaries will receive:
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Financial literacy training
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Micro-business branding support
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Free health insurance
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Hands-on training workshops
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Enhanced store branding
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Branded merchandise to strengthen their market presence
This multifaceted approach is designed not only to enhance the capacity of small businesses but also to improve access to digital financial services in regions historically excluded from mainstream financial systems.
PalmPay’s initiative has received notable backing from traditional and community leaders, including an endorsement from His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, who praised the program as a transformative model and urged other stakeholders to align with PalmPay’s efforts in advancing economic development in the North.
The CSR project reflects PalmPay’s broader strategy to scale its impact beyond urban centers, deepen its footprint in Northern Nigeria, and build sustainable local partnerships for long-term digital and economic growth.
As PalmPay continues to expand nationwide, the company remains dedicated to bridging the opportunity divide, especially for women and youth, through innovative fintech solutions and community-driven initiatives.
