Leading agritech firm Afrimash has introduced a new USSD solution aimed at protecting poultry farmers from purchasing substandard or counterfeit day-old chicks. The new service, accessible by dialing 349791#, enables farmers to verify the source and quality of chicks using even the most basic mobile phones.
The initiative, supported by global non-profit Acumen, is designed especially for rural farmers who often fall victim to fake chicks that result in massive financial losses and poor yields. With this simple tool, farmers can now confirm that their chicks come from certified hatcheries before making a purchase.
Speaking at the launch, Afrimash CEO Ayoade Oyedotun described the development as a game-changer for the agriculture sector. “We’re putting power back into the hands of farmers,” he said. “This platform allows them to buy with confidence and avoid the heartbreak that comes from fake or sick chicks.”
But the tool offers more than just verification. Farmers can also place orders for high-quality chicks, track deliveries, compare prices, and access vaccination information—all through the same platform. Every order placed through the USSD code qualifies for free delivery to any of Afrimash’s 80 pickup locations across the country, 35 of which are operated directly by the company. Optional home delivery is also available for a fee.
To further drive adoption, Afrimash has launched a Farmer Ambassador Program to encourage individuals to spread the word in their communities. Those interested can sign up by emailing chicksmart@afrimash.com. First-time users who use the referral code ‘2025’ also get a ₦1,000 discount on their initial purchase.
This launch is part of Afrimash’s wider mission to digitize access to agricultural products and services. The company also offers virtual advisory services and hosts monthly webinars to help farmers adopt best practices in poultry management.
With this new tool, Afrimash isn’t just solving a problem—it’s building trust and helping to reshape the future of poultry farming in Nigeria.
