By Jennifer Joseph
Jennifer Joseph, a leading data scientist, recently spearheaded a transformative two-day workshop in Lagos, aimed at helping small business owners harness the power of artificial intelligence (AI) and data analytics. Partnering with a team of fellow data scientists, Joseph designed the event to showcase how these advanced technologies can revolutionize business operations and customer engagement.
Held at the Lagos Chamber of Commerce and Industry (LCCI), the workshop gathered a diverse group of small businesses, including textile manufacturers, e-commerce startups, agricultural cooperatives, and UcomAfrik Tours, a company known for promoting Nigeria’s rich cultural and natural heritage. These businesses were chosen for their potential to benefit from AI-driven tools that can automate tasks and provide valuable business insights.
Joseph, who led the initiative, highlighted the importance of AI and data analytics in driving business growth. “In today’s rapidly evolving digital landscape, understanding how to apply AI and machine learning can be a game-changer for small businesses. Our aim was to provide practical solutions that entrepreneurs could implement right away to enhance efficiency and decision-making,” she explained.
Throughout the event, participants were introduced to various AI applications specifically tailored to their industries. The workshop included hands-on demonstrations, showing how businesses could integrate AI algorithms into their existing systems to automate processes like inventory management and customer service. One participant from a Lagos-based textile company shared their experience: “Learning how to use AI for inventory control will help us predict demand better and reduce excess stock, saving us money.”
UcomAfrik Tours’ director, Confidence Aguiyi, emphasized how the workshop would help his business: “The AI tools we explored will allow us to analyze customer preferences and offer personalized travel packages, which will enhance customer satisfaction and boost loyalty. Understanding seasonal trends will also help us plan our tours more effectively.”
The workshop also provided a deep dive into AI-powered customer relationship management (CRM) systems, which participants learned could help improve customer retention and personalize interactions. A representative from an agricultural cooperative commented, “This experience opened my eyes to the huge potential AI holds for small businesses. I’m eager to implement these tools to better understand and meet our customers’ needs.”
Jennifer Joseph’s leadership was instrumental in the event’s success. Her vision of empowering small businesses with AI knowledge not only equipped entrepreneurs with practical tools but also fostered collaboration among participants. Reflecting on the success of the workshop, Joseph reiterated her commitment to supporting the growth of local businesses. “Our goal is to empower Nigerian entrepreneurs to leverage AI and data analytics to their advantage, helping them thrive in a competitive global market.”
This initiative marks a crucial step in encouraging innovation within Nigeria’s business community, positioning small enterprises to stay ahead in an increasingly tech-driven economy.
